Building an online store is straightforward. Building one that people actually buy from takes attention to a handful of specifics, most of which have nothing to do with how the store looks.
Payments people recognise
Offer the payment methods your customers already use and trust. An unfamiliar checkout is one of the most common reasons a full cart is abandoned.
Honest delivery information
State your delivery costs and timeframes clearly and early — ideally before checkout. Surprise shipping fees at the final step kill more sales than any other single factor.
Product photography that does the work
Customers cannot handle the product, so your photographs have to substitute for that entirely. Multiple angles, accurate colour, and a sense of scale.
Visible trust signals
Reviews, a real physical address, a working phone number, a clear returns policy. Each one removes a reason to hesitate.
Test the whole thing on a phone
Place a real order on your own store, on your own phone, before you launch. You will find something worth fixing.